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Small Business Management Program

If you are an entrepreneur at heart, our Small Business Management program will give you the practical skills you need to bring a promising business idea to fruition. We'll also show you how to manage day-to-day processes and develop a long-term plan that will help your business grow.

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Small Business Management Orientation

Small Business Management Orientation 

In this course, you’ll examine the goals and values of Ashworth College, time management, creating a realistic weekly and monthly study schedule, the nature and purpose of assessments, how to study effectively to prepare for and take an online examination, and developing the skill sets necessary for success in the twenty-first century. You’ll also review the skills needed to initiate your own business, including positioning, marketing, investing, and obtaining financing.

By the end of this course, you’ll be able to do the following:

  • Identify skills needed to be a confident and independent online learner.
  • Recognize the qualities and skills required of a successful entrepreneur.

Lesson Group 1: Planning for Success

Lesson Group 1: Planning for Success 

This course introduces the preparations necessary for small business opportunities, including business planning and market research. You'll further your study of this phase with learning about strategic, operational, and financial planning elements, all in helping to construct a successful business proposition.

By the end of this course, you’ll be able to do the following:

  • Complete a personal assessment of expectations with starting a small business.
  • Conduct market research relative to consumer interest and product demand.
  • Understand which business model provides opportunity for sustainability and growth.
  • Utilize strategic, operational, and financial planning to create a vision for a small business.

Lesson Group 2: Making Solid Preparations

Lesson Group 2: Making Solid Preparations 

This course will investigate sources of funding to support your financial plan. You'll then examine the process of selecting a business location and amassing inventory. The course will finish by exploring the methodology for hiring employees and establishing positive relationships.

By the end of this course, you’ll be able to do the following:

  • Compare and select business-funding sources.
  • Examine factors related to choosing a business location.
  • Establish a process for inventory control.
  • Construct an effective hiring process that values investment and builds relationships.

Lesson Group 3: Reaching Your Customers

Lesson Group 3: Reaching Your Customers 

This course will explore how to best use technology to support a small business, including strategies for marketing and advertising online. You'll then explore business approaches to building a brand and maintaining productivity through sales and service.

By the end of this course, you’ll be able to do the following:

  • Determine the most effective use of technology to fulfill small business needs.
  • Establish brand recognition through advertising and marketing.
  • Detail processes for promoting sales and marketing services.
  • Develop a strategy for marketing and advertising online.

Lesson Group 4: Managing Your Profits

Lesson Group 4: Managing Your Profits 

This course will emphasize the importance of budgeting and bookkeeping when overseeing a small business. You'll conclude this course with management procedures for tax systems and profit planning.

By the end of this course, you’ll be able to do the following:

  • Analyze how budgeting and bookkeeping work to establish a business’s financial position.
  • Employ business management strategies with tax systems and profit planning.

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Program Description

The Small Business Management program is designed to provide you with a working knowledge of management strategies for small business, including the importance of planning, funding, marketing, hiring, and recordkeeping, all designed to create opportunities for success with physical locations and technological avenues.

Program Objectives

After completing the Small Business Management program, students will be able to:

  1. Describe some of the current opportunities, trends, and challenges related to small business ownership, and describe the characteristics of successful entrepreneurs.
  2. Identify the different forms of legal ownership for small businesses, and describe the advantages and disadvantages of each from a variety of perspectives—including ownership, taxation, and organization.
  3. Describe how different types of businesses operate within the legal, regulatory, and tax environments in the United States.
  4. Describe the essential components of a profitable business—including strategic and operational planning, tax and estate planning, profit planning, human resource management, physical facility management, inventory management, and management information systems—and create a sample business plan that includes all required components.
  5. Explain why equity and debt financing are required, identify common sources of financing, and describe the roles that equity and debt financing play in the capital structure of a small firm.
  6. Describe issues related to developing, marketing, and distributing products, including finding a niche, managing inventory, working within the product life cycle, developing effective marketing strategies, and identifying appropriate channels of distribution, including e-commerce.
  7. Explain how small businesses find and manage human resources, including growth planning, employee recruitment strategies, managing to performance standards, and ensuring employee safety.

PCDI Canada gives you the knowledge you need to make your small business thrive and prosper. Call 1-800-535-1613 or enroll online today.

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