Floral Design Training
Our floral design training was developed by professionals to make sure you learn the practical skills you will use on the job. Enjoy step-by-step instruction online, preparing you to graduate ready to grow a new career.
The goals and values of Ashworth College; time management; creating a realistic weekly and monthly study schedule; the nature and purpose of assessments; how to study effectively to prepare for and take an online examination; developing the skill sets necessary for success in the twenty-first century.
Evaluating your business idea; setting yourself apart from the competition; market testing; investment funding and donation funding; qualities of an entrepreneur; crowdfunding and angel investors.
Career opportunities in floral design; professional organizations and certifications; national shows and exhibits; working with wholesalers, direct suppliers, and local growers.
An examination of Egyptian, Greek, Roman, and Byzantine influences on floral design; major aspects of the European period, from the Middle Ages to the Renaissance and the Victorian era; Japanese, Chinese, and Korean design techniques, including the fundamentals of ikebana.
Identifying flowers by their Latin/botanical names and their common names; characteristics and variations of popular types of cut flowers; common flower forms and their uses in arrangements.
Common houseplants sold to consumers; identifying plants for specific occasions; current trends in plant sales; basic care techniques for foliage and flowering plants.
Procedures for processing and cleaning fresh-cut flowers; applying chemical solutions to preserve vase life; identifying the tools necessary for proper flower care; specialized care and handling techniques outside of general practices; preservation and transportation techniques for floral arrangements, including temperature and stability control.
Elements and principles of floral design; basic wiring and taping techniques; identifying and using common design tools; basic bow construction; applying decorative accessories.
Advanced classic styles; botanical, vegetative, and landscape designs; linear styles; modernistic trends; basing and uniting techniques.
The meaning of sympathy flowers; religious customs; casket sprays, lid insets, standing easels, and garlands; grave bouquets; pedestal arrangements; working with families and funeral directors.
Components of the wedding floral package; centerpieces; ceremonial flowers for rituals and celebrations in churches, cathedrals, chapels, and synagogues; altars; canopies; pews; bridal bouquets; floral headpieces and jewelry; bridesmaids' bouquets; flower girls' baskets; ushers' boutonnieres; corsages for relatives; cake flowers; reception flowers; rental agreements; delivery and pickup schedules.
Prom bouquets, boutonnieres, and corsages; birthday and other theme arrangements; party props, room décor, and table treatments.
Preparing for floral holidays, including Christmas, Hanukkah, Valentine's Day, Easter, Passover, Mother's Day, Father's Day, Independence Day, Memorial Day, Halloween, Thanksgiving and other holidays; seasonal design arrangements.
Types of artificial flowers; designing permanent arrangements with artificial, dried, and silk flowers; complementing interiors with silk flowers; drying, freeze-drying and pressing flowers; using plastic flowers; using glue, foam, wire, and tape; cleaning and maintaining artificial flowers.
Researching your market; identifying an ideal location; marketing and advertising opportunities; merchandising your store; networking, promotion, and building goodwill within the community; identifying suppliers; wire services and order gatherers.
Customer service basics; maintaining a professional appearance; setting prices; managing turnover; hiring employees; accounting practices; legal aspects of owning a business.
Students learn the art of floral design from both a practical and professional perspective. Topics include floral design history; professional organizations and certifications; flower and foliage identification; care, handling, storage, and distribution of flowers and plants; basic and contemporary design techniques; design specialties, including sympathy, wedding, prom, party, holiday, seasonal, and artificial design; and establishing a floral design business.
After completing the Floral Design program, students will be able to:
- Explain the skills required to become a floral designer, describe the career opportunities available in the field of floral design, and identify the different kinds of business operations that exist in the retail flower business.
- Outline the best care, handling, and construction techniques for plants as well as fresh-cut flowers, in order to create the sturdiest arrangements with the longest shelf lives.
- Identify and describe the principles that impact the look and feel of floral arrangements and describe how these elements are applied when designing and producing arrangements for different occasions.
- List the basic tools and containers used by floral designers in the construction of arrangements, and describe how and when to use them.
- Outline the basic structure of flowers and leaves and describe their parts and characteristics.
- Identify the different seasonal and event opportunities available to floral designers throughout the year and describe the most appropriate color schemes and flower choices for each.
Online floral design training from PCDI Canada teaches real-world techniques for your new career. Call 1-800-535-1613 or enroll online today.